Archive | Basic

ALL THAT GLITTERS

By Fashion Apothecary Design Co. The magic of fashion is that it has the ability to inspire and influence, trigger emotions and start conversation. Our seemingly mundane task of choosing what to wear every day is actually a very significant task! Not only does our apparel influence how we feel, but it also sets the [...]

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Too Cool for School

Next time you or your kids decide that going to class is a waste of your time, and you’d rather start working for $15 an hour than writing boring papers you would knock right off the internet anyways, think twice. The reason is: you can possibly, realistically, start the foundations of your own very company [...]

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Global Warming

By Fashion Apothecary Design Co. Global warming, temperature swings and strange phenomena (an earthquake in the Midwest!) have dictated that seasonal fashion lines are no longer aligned with the traditional notion of seasons. Talk of seasonal temperatures, especially here in southern California is obsolete. Gone are the days of no white after Labor Day or [...]

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A Shady Deal

By Fashion Apothecary Design Co. From function to form, sunglasses evolved from fully practical tinted lenses to protect eyes made weary by the sun to today’s glam retro-reworks (a la American Apparel), bedazzled beauties (a la Dior) or classic aviators (a la Ray Ban). Today, aviators, wrap-arounds and bejeweled frames highlight form over function, conferring [...]

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Out there….then Now Here.

Hello Dears Ears and Beers, I’m back. From the shores of the Persian gulf, from the highrises of Hong Kong, from the squatter camps of Johannesburg. And lemmeeee tellya. Here it is: metallic, patent leather, tight around the ankle pants. So, if you were wondering if our stylists were on top of it, now you [...]

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Posted in Basic, What to wear today1 Comment

How to be Hippie on a Budget

If you are fortunate enough, like me, to live in Southern California, or perhaps in Florida, you can but not rejoice at the occasional fashion revival of the hippie era. I am not talking about unkempt long hair, flashing boobs and making out on the streets of san Francisco whilst caressing your bong with your [...]

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Shift your thinking!

Imagination is the key!  Shifts have been all around us for a while, but you may have thought… “Why would I want to wear that?  It looks like a house dress my grandmother wore!”  Let’s stop to think a bit… Sure there are the girls out there that like to show every bump and hump [...]

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The New Bohemians

  As I feel a gush of intense heat brush against my face… I can feel the coming of summer… what better time for light and airy pieces that speak of more tropical climates?  I must admit, I long for the cool trade winds of the islands and being able to dip my toes in [...]

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Posted in Basic, clothing, fashion, Girls Night Out, Ready for a Date, What to wear today0 Comments

Nail It Down

By Fashion Apothecary Design Co. Spring is about new beginnings, fresh breezes and peekaboo bursts of color. Easter puts us in the center of this rebirth as children scavenge for hidden Easter eggs, crocuses, daffodils and blue bells press their buds through the fresh earth, and yard sales signal spring cleaning frenzy. This spring fever [...]

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Posted in Accessories, Basic, Girls Night Out, make up, What to wear today0 Comments

In Living Color

By Fashion Apothecary Design Co. We love color. We love how it draws attention, releases energy and evokes feelings! The cheerfulness of the coming spring/summer season is reflected in its color palette of the collections filled with tantalizing names such as snorkel blue, provocative red, radiant yellow and rainforest green.How can anyone resist throwing on [...]

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